Verum Bevi Più Naturale is the premium beverage with a strong natural connotation.
The goal with the branding was to reflect the Italian origins of the brand while
The goal with the branding was to reflect the Italian origins of the brand while
making it relevant in todays world.
A new label and packaging were given to the classic product line in order to communicate simplicity among graphic elements and underline the raw materials used for the production. The Mixology and Bio lines were designed from the beginning, keeping some elements of the classic line strengthened with more significant details.
Opaque and pastel color sleeves of the Bio line want to communicate the idea of freshness, simplicity and pleasure. Mixology line appeal is captivating with iridescent colors.
Thank you!
